By considering current stake,more than 2.4 billion peoples are expected to make purchase online by the year 2021. Which includes both sales and services. Now we are going to discuss how Digital Advertising is beneficial when compared to traditional method.
Cost effective : Digital advertising results for driven-advertising, i.e. you pay only after Pre-determined success.
> Targeted : With the help of digital advertising you can easily reach a specified targeted audience based on demographics of peoples who are likely to be interested in your product or service.
> Search : The internet is predominantly used for information. People are looking for answers about their problems particularly about an online product or solutions.
> Reach : Digital advertising will help you to can reach a much wider audience online audience from all over the world.
> Measurable : Digital advertising is a transparent . Reporting and analysis gives comprehensive evidence of the return on investment for all advertising activities.
> Act now : Consumer can immediately click on a link to access More information. Make a direct purchase or register for newsletter and service.
Every business focuses on only one main goal ,i.e. to make an explosive growth in their business. To do that they need to run aware campaigns for the people to know about their brand, products and services .
In order to do this, there raises a question “which advertising strategy is to use for their business ?”The best answer is the one that fits best according to the goals of their company.
And we are here to discuss some of the effective advertising campaigns which every business should employ to accomplish their Digital advertising journey.
Digital advertising Campaigns examples :
1.Content Marketing :
The most effective content marketing models are Blog posts, Articles, videos, newsletters and more. Content marketing is useful in building trust and brand identity for your business . And it also useful in building long-term relationship with your consumers.
The content marketing has been reached at industry standard .It has been found more effective than traditional marketing.The content marketing shifts away marketing from convincing advertising and selling approach. But, instead it provides information which evaluate value for the customer.
A successful content marketing create benefits for the company in the form of increased sales, , and bring more loyal consumers to their business , as traditional marketing is decreasing its effectiveness .
Therefore the content marketing is bringing more value for many business in generating leads .The companies who do not use content marketing are left behind in the industr
2. PPC (Pay-Per-Click):
In ppc advertising if your company is using a competitive keyword which other company are also bidding for that then it will be a quite expensive for you. If you want to use it more effectively then you can go with long tail keyword that will help your visibility for more searches on digital platform.
In ppc advertising you should always pick the right keyword for your ppc campaign. If you don’t select the right keyword you will be squandering your time and money.
As for the ads format, you can go with the video ads as it help you to target the user who ignore text and banner ads. According to the new survey Brightroll 72% of ad agencies say that online video advertising is effective in getting message across. Now-a-days, many companies are preferring video ads as it is a new medium of marketing.
3. Email Campaign :
Email marketing is one of the best approach to reach out number of potential buyer around the world. Email marketing is useful in targeting the right people with the right message at the right time.
For example if you are having an online store you probably have many competitors for your business, so you should imperatively establish an effective communication channel with people who visit your website .
If you want them to to subscribe to your mailing list where you can keep them informed about the products and services you offer. The building an email lists ensures that none of your website traffic is lost ,and the same people will likely to come back again and again to your website .
The best way to get your visitors email addresses is to attract them with something clever. Some people will definitely want an exchange for their email address and permission to email our building database of buyers, this is the best way to increase your subscriber list.
Email marketing is one of the best way to target related audience without having your business website also. All you have to do is to use your Facebook business page instead of website. If you already have an email lists then you can tie up with your page to start a successful campaign.
4. Social Media :
Social media is the best way to marketing the large number of audience all over the world . As a business owner you always try to find out which platform is best for your business In order to acquired potential buyers .
On social media interaction with the consumer is an important marketing strategy for small business owners. As it useful for your business in building Brand awareness, increases your customer acquisition and help you to connect your current customer.
According to one survey A massive 90% of the marketer says that social media marketing is useful for their business. On using social media you should always be focus on which platform that you want to use for your business.
You might be use Facebook? or may be on Instagram,Twitter. The best way to choose is to spend some time on researching of your targeted customer. You should try to find out on which platform you’s customers are more active. Top 5 benefits of digital advertising ⬆️.