Which social media Marketing Should i used To get More Customers.
Every company desires to find new ways improve their visibility in an online marketplace. Social media marketing is a reliable way to stay relevant in the busy internet world while putting your brand in front of latest audiences.
So the question is not anymore if social media is a necessary advertising tool, now the question should be which social media I must use?
The truth that getting your business starting on social media can actually be quite difficult with managing content, building up your own audience and acquiring new customers you lack time or budget for anywhere at once . That’s why it’s essential for you as marketer make segmented target group decision about which social media could I utilize ? That’s because final goal every company should reach by utilizing right tools (right Social Media Marketing)
Below, we have put together a short guide for you to answer your question about which social media marketing platform to use in order to get more customers.
Facebook is one of the most popular networks around the world. Millions of people use Facebook every day, with 1.62 billion active users on a daily basis who are within age group 25-65 years old! That’s 62% of them! This makes it an excellent social media channel to reach out to customers and establish trust while showcasing your human side in order to build relationships and succeed as a business. With Facebook comes many opportunities for advertising and reaching your target market – you can advertise based on age, location, personal interest or income level which means that if someone clicks on your ad then they will be shown only what is relevant for their profile so there
- Facebook allows you to reach a wide range of audience on its platform and helps to accomplished a goals for your business
Brands can utilize their Facebook business to :
- To reach a targeted audience.
- Increase website traffic.
- providing customer support.
- Generate brand awareness.
- To bring more leads.
- Look at competition
Facebook allows you to have a two way conversation with your customer allowing them to give direct feedback and suggestion and even reviews about your business that advertiser could dreamt about.
Facebook don’t just gain leads for your business you should build a real relationship which develops more of your customer into repeat buyers
So, how can a business like yours take an advantage of facebook right away.
- First and foremost you need to setup your facebook fanpage. it is simply a page on facebook that represents your business. think of it like your store front. It is a place where your customer interact with one another and you can also interact with your customers.
- You should gets your customer to like and join your page and you will find as more and more people will join you and your message will spread and your page will grow by itself.
- Facebook allow you to create ads for your business it helps you to drive new and highly targeted customer to your page .It is easy and simple way to get get real results by advertising for your business.
Instagram Marketing :
Instagram is a photo-based sharing application that allows users to share their lives with the followers through photos and videos. Users can apply digital filters to photos or videos to make artistic looking images, add location through geo tags and use hashtags within the caption of posts.
In the past few years, Instagram has immensely turn nout to be a force to reckoned within the social media world. Instagram targeted market has progressively increased over the last five years. Bringing cutting edge audience estimates to a whooping more than 1 billion monthly users.
And what’s more important is that these users are active on everyday basis. Making the capability for engagement higher than many different social platform.
You can also use the Instagram stories to add photos upto 24 hour time period. Within the app itself, users can check their timelines to see all of the posts from the people or business they follow, with the added ability to like and comment on posts,
Instagram is also accessible on desktop via the Instagram website, but only viewing, commenting and liking is allowed.
In Instagram You need to setup an instagram business first. It will help you to manage your business it will help you to show the best upload time and other important statistics, like who your audience is and what are your top performing posts. and you will also get a lot of extra options for postings like tagging your products and auto publishing post with apps.
Make your instagram your second home page because Instagram is the platform where your profile looks evergood .Use your business name in profile, you can also add your top keyword, as this part is searchable on instagram. And you should write your Bio mentioning what your company exactly.
To be standout in instagram you need to post a quality images. Using images in your products tells the story of your product and highlight different aspect about what your product for.
LinkedIN Marketing :
LinkedIn is an effective social media platform for B2B companies looking to expand their reach and build relationships with potential customers. With 260 million monthly users, LinkedIn is the most popular professional networking platform.
Not only is it an ideal place to find and attract potential customers, but it is also the best place to recruit new talent, build your reputation as an industry leader, and promote your overall business.
These statistics show how powerful LinkedIn can be as a tool to market your business.
Since LinkedIn was developed as a professional social network, users of this platform hope to interact with other companies and with other professionals.
Most LinkedIn members (80%) want to help them interact with the brand so they can make better purchasing decisions.
What’s more, 50% of LinkedIn members are more likely to buy from the company they engage with on LinkedIn.
Linking Marketing Strategy
This is just one approach to marketing on LinkedIn and closing more customers and clients.
Although LinkedIn is not an ideal marketing platform for B2C brands, it opens up huge opportunities for B2B companies. With LinkedIn, you can find the specific industries, companies, and jobs you’re trying to target.
For example, if you are trying to reach business decision makers in the tech industry, you can search a CTO to find the specific people who are most interested in what your business has to offer.
LinkedIn is also the ideal channel for the building authority in your industry. You can share content from your own blog or site on LinkedIn or post content directly to the platform. This provides a great opportunity to share your ideas and insights with leads, customers, and others in your industry.
You can join relevant industry groups on LinkedIn, giving you the opportunity to connect with others in the industry and create more authority.
LinkedIn also has an advertising platform that can help you increase website conversions while increasing traffic and raising awareness of your brand. LinkedIn ads help you reach a more professional and educated audience of senior executives and other decision makers. With LinkedIn Ads, you can target by occupation, title, industry, location, and more.
This makes it an ideal advertising platform for B2B brands that want to reduce their ad audience and increase return on investment.
If you need help starting to market your brand on LinkedIn, be sure to check out our LinkedIn marketing services. We also provide LinkedIn advertising services to help you increase your reach and success on the platform.
What social networks should I use?
Now that you know all the social media channels you can use for your marketing, it’s time to answer this question: Who should be using social media? In short, the answer will depend on the channels your target audience uses the most and which social media platforms offer the most benefit to your brand.
To limit your choice, ask yourself the following questions:
What social media channels are my audience?
Where is my audience active?
What social channels does my audience use for search?
After reviewing each of the above channels and considering what each can offer your brand, identify which social media channels make the most sense for your business. Then you have “What social networks should I use?”
Although you want to invest in more than one channel, you should not try to visit all the places at once. This is a surefire way to burn your budget and greatly dilute your team.