how many main pillars of digital marketing

How Many Main Pillars of Digital Marketing

Digital marketing refers to all efforts made through the internet and electronic devices to market and promote a business. For the first time in history, spend on digital marketing and advertising will exceed that of more traditional advertising. By the end of 2019, businesses will spend almost $130 billion on advertising through digital media as opposed to $110 billion on the more traditional methods like TV and print. This means that digital will be dominating 54.2% of the entire advertising market. The 10 pillars of Digital Marketing that you should familiarize yourself with are explained below.

Digital marketing has come a long way in the past few years, and it’s only getting more sophisticated and advanced. Many businesses still struggle to understand how digital marketing works and what their options are. This  how many main pillars of digital marketing article will highlight the main principles of digital marketing, and it should help you better understand the topic. Keep reading to discover what a digital marketing strategy is, the different types of digital marketing, and which strategy is the best fit for your business.

Importance of Digital Marketing

Importance of Digital Marketing

Digital marketing is important in today’s world. It is an excellent way to reach a wider audience, engage with them and build a brand.

Digital marketing has become an integral part of the business strategy for many companies. It helps them connect with their customers and build trust by providing valuable information about their products.

It is important for businesses to take advantage of digital marketing channels to get more exposure, generate leads and increase sales.

1.Search Engine Optimization (SEO)

When you use a search engine, like Google or Bing, it is common for the results page to have pay-per-click advertisements at the very top of your screen. These are labelled discretely as ‘ads’ and they exist because someone has paid to be in that spot. We will talk more about these below but first let’s take a look at organic search results

SEO

. Organic listings are unpaid and how high your site ranks on them depends on how relevant those keywords are to what people searched for when they used the same words you did! SEO magic comes into play with this stuff: basically, SEO is all about getting your website higher up in these organic searches than other websites that rank similarly who may not employ any kind of SEO tactics!

2. Pay Per Click Advertising (PPC)

Paid search advertising is a form of advertising that businesses use to promote their products and services across different search engines. It is a cost-effective advertising method that allows businesses to target their ads based on specific keywords or terms.

Pay Per Click

With the help of PPC, businesses can directly target customers who have expressed interest in their products and services. Even if a potential customer isn’t searching for your brand, they may be searching for answers to the questions that you can answer best.

This blog post will highlight the basics of PPC advertising and how you can get started with it. The intention is not to turn you off, but rather to arm you with the information you need to know in order to make a more informed decision about your options.

3. Content marketing

CONTENT MARKETING

Content marketing is the use of content, including articles, blog posts, social media posts and other digital media, to promote a product or service.

It is a strategic marketing technique that helps businesses find customers by using specific and relevant content to attract their attention. Content marketing works because search engines rank web pages higher when they offer compelling content.

Companies use this technique to build their brands as experts in their industry and generate leads with the potential customers.

Content marketing is now a proven method for generating leads, sales, and general customer engagement.

It’s also worth mentioning that it’s very hard to say goodbye to content marketing. It’s here to stay, and as long as there are businesses engaging with customers through digital and social channels – content marketing will always be relevant.

4. Social media marketing

Social media marketing is a type of internet marketing that is designed to create awareness of an organization’s products, services or content on social media. It usually involves posting text-based messages and/or video content to social networks.

Social media marketing also provides companies many benefits like reaching an extended customer base, engaging with customers in real-time and having the ability to measure results.

Social media has significantly changed how businesses market themselves. One way businesses use social media for marketing purposes is by promoting their business through followers, likes, shares, retweets and comments.

5. Display advertising

Display advertising is a form of marketing communication that is displayed on a screen and can be seen by the public. It is delivered via digital means, most commonly on the Internet or mobile devices. The display advertiser typically pays a fee per impression (or “click”) to website publishers, social networking sites, and search engines.

Display advertising may be text-based or graphical, and may include images, audio, video, or other multimedia content. The ads are usually embedded in web pages (e.g., banner ads), search results pages (e.g., Google Ads), online videos (e.g., YouTube pre-roll ads), or other websites that are part of the same social media network as the publisher’s site

6. Email marketing

Email marketing is a type of direct marketing that uses electronic mail to send advertising messages, typically in the form of short, personalized messages, to a list of people or subscribers.

Email marketing is one of the most effective marketing strategies in this digital era. It is also a very cost-effective way to reach out to your target audience.

It can be used for many purposes like:

-Tracking customer behavior and send them customized offers and promotions

-Engaging with potential customers

-Build brand awareness

-Increase customer loyalty

-Create a sense of community

7. Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which affiliates are rewarded based on the performance of the sales they generate. It’s typically used to promote products that are sold online, but can also be used to promote offline products with an online presence.

Affiliate marketing can be done on social media platforms, such as Facebook and Twitter, but most affiliate marketers use blogs and websites to promote their offers.

The benefits of affiliate marketing are that it is free to join and no initial costs are involved. The downside is that you have to have a website or blog where you can promote your offers, which requires some time and money.

8. Mobile Marketing

Mobile Marketing is a marketing strategy that revolves around using the power of the mobile phone. Whether it is trying to convert mobile visitors into customers or just communicating with your existing customers, there are a number of ways in which you can use this medium for marketing purposes.

Mobile marketing has seen rapid growth in recent years, as more and more people are accessing the internet from their phones. This has not only opened up new advertising avenues for businesses but also helped them connect with their customers on a far more personal level. Here are a few ways in which businesses can use mobile marketing to grow their business:

-Developing Mobile Apps

-Video Marketing

-Geo Targeting

-Push Notifications

-Live Streaming

9. Audio marketing

Audio marketing is a relatively new way of marketing. It has been on the rise since the early 2000s and is inexpensive, easy to produce, and provides a more personal connection with the customer.

There are two main types of audio marketing: inbound and outbound. Inbound is where you are using podcasts, radio commercials, or other similar forms of audio to attract customers to your business. Outbound is where you are using pre-recorded messages to try and promote your company over the phone or through text messages.

This section emphasizes on made-to-order audio content produced by voice actors which can be used for customers in need of voice overs for their video ads, documentaries, presentations etc., and it also discusses how the business can increase its reach by using podcasting as a

10. Video marketing

Audio marketing is a relatively new way of marketing. It has been on the rise since the early 2000s and is inexpensive, easy to produce, and provides a more personal connection with the customer.

There are two main types of audio marketing: inbound and outbound. Inbound is where you are using podcasts, radio commercials, or other similar forms of audio to attract customers to your business. Outbound is where you are using pre-recorded messages to try and promote your company over the phone or through text messages.

This section emphasizes on made-to-order audio content produced by voice actors which can be used for customers in need of voice overs for their video ads, documentaries, presentations etc., and it also discusses how the business can increase its reach by using podcasting as a

11. Review marketing

Review marketing is a powerful way to increase customer conversion rates.

Review marketing is a technique that can boost the conversion rate of your website by leveraging the power of social proof.

Marketing experts have found that when customers are faced with a lack of information, they will lean towards trusting the opinions of others who have gone through similar experiences. This type of marketing capitalizes on the idea that the opinion of someone like them will be more valuable than they could ever imagine.

It might seem like review marketing would take up too much time and effort but it doesn’t have to be this way. It’s simpler than you think! The first step is to make sure your site has lots of reviews on it and then you just need to find a few people who are willing to write reviews for you.

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